Book Launch Promotion Ideas
We all saw pictures of Harry Potter fans dressing up as their favorite character at the library or bookstore to attend the release of the latest book, and a similar phenomenon is happening in 2024 with the latest Crescent City series release https://quickspin-software.com/. But a book launch is a great chance for the author to get into character, too.
A book launch is one of the most important steps in the publishing process. It’s a great chance to build publicity for the book while increasing the number of purchases and pre-orders on or around the release date. A good book launch can even push you onto the best-seller lists. You just need a few book launch ideas to make your event stand out.
Though it might seem like a good idea to channel all your promotional power into the first day of your launch, this can lead to a sales spike and drop-off, which Amazon’s algorithms notably don’t like.
Book Promotion Ideas
If your author friend has a well-trafficked blog, you might also ask to guest-write for them! See what sort of topic they’d like, or suggest something creative of your own (for example, a post on your writing process or helpful tips on worldbuilding).
You should always be focusing on email growth as your #1 strategy. Your email list will serve you exponentially in the future when you need instant marketing. Use your author website to grow your email list, and send out engaging content to your subscribers.
No matter how carefully you’ve chosen your initial keywords and categories, you still need to update them every so often. Every few weeks or months, try switching out a keyword or two, maybe including a hot new comp title to capitalize on what’s trending. If your sales had been going strong but are starting to flag, that’s a clear sign to revisit and refresh your data.
For nonfiction, finding an angle can be a little tougher. When in doubt, emphasize your personal expertise or connection to what you’re writing about. For example, anyone can write about how to grow a small business, but nobody else could write about how you grew your small business.
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TikTok Video Ideas for Book Promotion
You might’ve heard of TikTok – the app where you can make and share short videos with cool filters and soundtracks. Well, did you know that this app has over 1 billion active users worldwide? Crazy, right? And it’s not just for fun and games either! For self-published authors, TikTok can be an awesome platform to promote their books and reach a wider audience with creative and engaging content. How cool is that?
#WritingTips – This hashtag is great for authors who want to share tips and advice on writing. By using this hashtag, you can connect with other writers and readers who are interested in improving their writing skills.
Remember, TikTok is a whole different ball game. Throw out everything you know about social media apps and use the platform’s unique features to your advantage. With persistence, creativity, and engagement, you can effectively promote your books and grow your audience on TikTok.
Not utilizing the platform’s features: TikTok has a variety of features like stitching and duetting that can help you create unique and engaging content. Be sure to explore all the features available to you.
Aiden Thomas has gained a huge following on the app by sharing swag giveaways, hilarious author jokes, and giving us a peek into what it’s like being a QTPOC author. With unboxings, trips to bookstores, and even some appearances from his adorable pets, Aiden’s content is always entertaining. Plus, he is not afraid to call out those who can’t spell “cemetery” correctly! Aiden’s debut novel, Cemetery Boys, has become one of the most popular BookTok books, and it’s not hard to see why.
Now it’s time to explore how some authors are using the platform to boost their success! One way to do this is by promoting their books, and some have done so with great success. Let’s take a look at some case studies of authors who have successfully promoted their books on TikTok, including some of the most popular BookTok books.
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